HANGLUNG PROPERTIES

The Client: Hanglung Properties manage a portfolio of world class commercial complexes in key cities across mainland China.

Client Website: https://www.hanglung.com/en-us/home

The Challenge:

After the successful interactive installation at Spring City 66, It Moment reached out to Appt to create an AR mini programme for the opening of Hanglung Properties’ Wuhan shopping centre, Heartland 66.

The Solution:

Appt developed an app that use augmented reality to create an immersive experience for visitors, designed to highlight the beauty of Wuhan as a city with its rich culture and diverse environment.

Customers collect tokens in the app as they visit different areas of the shopping centre. As they collect tokens they unlock discount codes, incentivising in-store spending.